Economic goals

In drawing up your economic goals, try to fix a defined volume and price structure for each product or product group (volume x price). Incorporate a possible drop in prices, recorded in the analysis, when you establish the unit price. If you decide to use multiple distribution channels, try where possible to use detailed descriptions that relate to their benefits; e.g. ‘product alpha through intermediate trade’, ‘product alpha through direct sales’. This is necessary because different selling prices will mean different contribution margins per product.