MarketingProjects / innovationsPersonnelInfrastructure / facilities The business plan Why do you need a business plan?Preparation Analysis Competition analysisSWOT Strategy What is a strategy?CustomersMarketsPartnersEconomic goals Measures MarketingProjects / innovationsPersonnelInfrastructure / facilities Plan calculations Balance sheet / income statementPlan cash flowLiquidity Planning 1st yearKPIsCompany valuation Management summary Your idea in a nutshell...and now? Bonus Business tips Personnel planning Specify how many people you would like to hire and plan for personnel costs.