Measures

Now it’s time to plan specific measures to put your business model and your strategy into action. Marketing, sales, the necessary infrastructure and human resources all need to be described. The investment for each measure should be incorporated into the financial planning. In business plan development, never separate strategic considerations and financial planning. Transfer individual positions one-for-one to financial planning; this will help you to develop financial planning that is strictly in line with your planned measures. Include statements for each target group and plan the budget for each individual planning year. Consider which measure is required for which market partner/target group (according to your business model). In addition, key milestones for strategy implementation should be fixed and immediate measures planned.

Marketing - how to win customers

In this section, you can use the previous information about the desired customer segment. Record the various marketing measures – for instance, through which channels and in which areas communications will be targeted.